Great example of how being transparent about your faults can help you sell more
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CEOs on twitter
A recent Wall Street Journal article on CEOs using twitter raised some interesting points.
My biggest concern and point I would like to raise is that is you are so scared of what your CEO is going to share on Twitter then I think you have one of two problems
- Your CEO should not be your CEO if he does not have the common sense as to what to share in a public place for the world to see
- If you are worried that your CEO will release your dirty secrets onto social networks then maybe you should fix the way you do those things as a business so that you do not have to worry about him/her saying things they shouldn’t
If your CEO says he is too busy to use Twitter then he is saying he doesn’t see the point of having an open communication channel with his customers. Let them carry on sitting in their own little protected bubble for a bit longer.
In the USA 34% of people are on Twitter and 50% are on Facebook. How comes out of the Fortune 500 CEOs only 4% are on Twitter and 8% on Facebook?
Case study: Honest Tea
Honest Tea (yes its an honest tea company) was set up in 1998 with good values at their heart
Co founder Seth Goldman talks about how and why after 14 years they plan to partner with Coca Cola distribution network
They even publish their original business plan
Founder interviewed on TV a few years around how he quit life as a venture capalist
Case study: Obama in 2009
President Obama made a public address saying that transparency is central to the government administration that he wants to run.
Who is more important: shareholders or customers?
If you keep your shareholders happy you may keep your job but will you keep your customers?
If you keep your customers happy you will keep your customers. In turn keeping your shareholders happy.
So why do YOU Mr CEO put your shareholders first?
How does social media help you make better decisions?
Many companies fear what might happen if someone shares something about them on social media that makes the outside world view them in a bad light.
Here is another way of looking at it.
If you are so worried about what people might think of you if they find out your dirty secrets then maybe you should not be doing that thing in the first place?
If you assumed your customers and prospects will find out everything you do then maybe you would make mutually beneficial decisions rather than ones that just benefit you?